Introduction
Juicebox is an open-source funding platform enabling web3 projects to launch, get funded, and scale, transparently. Operating on the Ethereum blockchain, apart of the Juicebox protocol.
Juicebox.money, the front-end app of the Juicebox protocol is exploring a brand refresh to target new audiences, overhaul the UI and launch the product into new opportunities.
| Start date | 27 Feb 2023 |
|---|---|
| Timeline allocation | 2 weeks |
| Design lead | Strath |
| Contributors | tjl, mieos, nicholas, sage |
| Illustration lead | Sage |
| Brand name | Juicebox |
| Project type | Brand refresh |
The current Juicebox brand has captured the hearts of a niche audience of die-hard web3 experimenters, however, has reached a point of saturation.
Due to a limiting style, a stagnant market, declining metrics, and strong customer feedback, we are required to evolve the brand to capture new audiences and expand product opportunities by building trust, professionalism, and maturity to effectively accommodate the next phase of growth where customers can safely and securely exchange millions online.