Tech & Renewable Energy Investor
Low-mid Web3/Crypto Knowledge
Most confusing part:
Project Tokens section
Feedback:
Q: If I could do absolutely anything to make this easier and better in any way, what would that look like for you?
“A series of short YouTube explainer videos breaking down each step of the process and explaining the importance and what it does”
Points of friction:
- Asked user to ‘create a project’ and he had to look for the button, and then went Projects > Create a project rather than clicking the main Home Screen CTA
Solution: Make CTA language consistent throughout the site
- Twitter input field — is this just the handle or do I need the link?
Solution: Add placeholders
- Confused about customise Pay Button section. “What is this” User had to guess what it was and went ahead with his guess but was still unsure
Solution: Add placeholders and explainer text
- Confused about setting a funding target in ETH vs USD. 'I wonder if this means they pay in USD does it convert to ETH'
- Confused about NFT external link
Solution: Remove it
- Confused about NFT rewards payment success modal
Solutions:
- “Button will close the modal if no link is given” -> “Button will close the popup if no link is given”
- Add tooltip explaining to the ‘button link’ field
- Advanced rules confusing
Solution: Could this be removed and be something people do afterwards if needed?