User interviews/testing carried out by @Strath McKay in February 2023

Users

Brett (New User)

Charlie (New User)

LC Lim (Project Owner)

Watch the User Interviews here:

https://www.awesomescreenshot.com/s/folder/F08K5wvzoP/49208fc82c010c4900af15b1c124e069

Key Takeaways

• It’s not immediately clear to users what the functionality or purpose (call to action) of this page of this page is without context
• The page feels cluttered and overwhelming to almost all users
• Users want to know more about the project creator
• Users would like to see a roadmap and more information about the project to build trust before paying
• Users want a way to be updated and stay engaged with the project and community
• Users want to know what the funds will be used for
• “What is the value for me as a contributor? What do I get out of it?” — New users were confused about the project tokens.
• Creators didn’t like keeping their funds in the treasury because of the fluctuating price of ETH.